![out of the sandbox out of the sandbox](https://www.pelicancommerce.com/wp-content/uploads/2018/07/Parallax-By-Out-of-the-Sandbox-3.jpg)
It can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately. The term was coined by the community, and most authorities from Google either remain silent on the matter or outright deny the existence of this effect.įor example, according to Google’s John Mueller, There is no official word from Google that such an effect exists. However, it could serve as a suitable explanation for why the effect exists (if it exists) as well as why Google is intentionally quiet about it. At this point, the only real option to generate search traffic is with the help of paid advertising-and Google has just what you need. Yet you’re getting little to no traffic from organic searches.
![out of the sandbox out of the sandbox](https://i.pinimg.com/originals/cd/e0/e3/cde0e39ab0338f3091bd8fc54ec2ae21.jpg)
Imagine this scenario you’ve started a new website, you’re excited about it, and you’ve done everything possible to increase its likelihood of ranking in search engines. It’s also been suggested that the Sandbox effect is meant to push new webmasters toward pay per click (PPC) advertising. The Sandbox helps to ensure that new sites are legitimate and valuable for users. Without such a mechanism, SEOs and webmasters okay with black hat tactics could produce and build up new websites on a more frequent basis. For starters, the Sandbox penalty could apply as a way to fight against spam. However, other accounts suggest that the Google Sandbox penalty exists even for low-volume, low-competition keywords.Īssuming the Google Sandbox exists, why would Google do this? By some accounts, keywords with a higher search volume and more competitors fighting for them would influence a stronger version of the Google Sandbox. There are also theories that the Sandbox effect is stronger or exclusively reserved for highly competitive keywords and phrases. After a period of time, usually months, the site would have the ability to emerge from the sandbox and rank normally. Note that this applies not to the WHOIS registry of the domain, but rather the date on which the pages of the domain were first indexed. Most notably, only relatively new domains are affected by the Google Sandbox.
![out of the sandbox out of the sandbox](https://i.ytimg.com/vi/SCfli3UNbX4/maxresdefault.jpg)
There are two main factors that supposedly influence the Google Sandbox penalty: This mechanism would selectively quarantine new websites and pages, relegating them to a “sandbox” area separate from more mature pages, and would prevent them from advancing in rankings the way they ordinarily would. SEOs theorized that the mechanism responsible for this lack of ranking, or delay in ranking, was some filtering element within Google’s search ranking algorithm. What could account for this? The Theory of the Google Sandbox Penalty (aka Sandboxing the Sandbox Effect) The website would be fully indexed by Google, so indexation wasn’t an issue, yet ranking would be elusive. To make matters more interesting, the website would rank as expected on competing search engines Yahoo! and Bing. Experienced SEOs would build new sites, establish some links, write great content, and optimize for low-competition keywords-yet they wouldn’t be able to rank the way they should. Google Sandbox is an idea that dates back to 2004.